I’ve talked about a communication and leadership in a few of my LinkedIn posts earlier this year. The leader, whether you like it or not, is a communication champion. He champions and to a certain extent masters communication. The reason is very simple – to lead, you must influence and to influence, you must persuade through communicating with your followers.
Let’s face the harsh realities of today. We are facing generation gaps to the likes we have never seen before. The days of command and control leadership is gone. Does not work anymore. Today’s generation requires the answer to the question “why?” “Why do it this way?” “Why do I have to do this?” Ask any any leadership guru, and they will agree.
Credibility – Common Ground – Compelling – Connect Emotionally. This is my 4C of persuasion.
© Copyright 2022 Mohd Prasad. All rights reserved.
Made by Medianetic. Powered by Training Gear.